Each year, companies spend substantial amount of time and money to train and develop their employees. But just how successful are such training programs and what impact do they carry for the companies? More than 400 impact studies have been conducted to some of the world’s largest organisations and repeated patterns of issues have been observed why training and development fail and what your company can do about it.
Adapted from the article “Eleven Reasons Why Training and Development Fails... and what you can do about it” by Jack J. Phillips & Patti P. Phillips at the ROI Institute, the Business Evaluation Centre will be featuring a mini-series on this topic, sharing a new point each week. Make sure to catch the weekly update every Monday!
Reason #1: Lack of Business Alignment Needs
A training program’s payoff comes from the business measures that drive it. If there is no connection between the training program and the business measure, there will simply be no improvement. So it's vitally important that we look at the reasons for the training first and decide how training will solve a particular business need. For example, if we send an employee on a "Communication Skills" course, what would we want the outcome to be and how would that translate into an improvement in our business?
To obtain the true value of the training in terms of its alignment with the business, an ROI Impact Study could be arranged where the business impact would be defined and courses selected to match the definition. With an impact, we can discover the true value numerically and then determine the ROI, which of course would be the highest with training that is most closely in-line with the business.