MINI SERIES (3/11): Eleven reasons to make training and development work for your company


Reason #3: Lack of Specific Direction and Focus

Training and development should be a focused process that allows stakeholders to concentrate on desired results. Training programs should contain objectives, ideally at Business Impact level, and at Application level. When developed properly, these objectives provide important direction and focus for a variety of stakeholders at different time frames.

For designers and developers, the objectives provide needed insight to focus on application and impact, not just learning. Participants need directions to clearing see how the training program’s outcome can help the organisation. Sponsors of the program need the objectives to connect training with critical business unit measures. Evaluators need the direction if effectively collect the data to determine whether the program has been successful.

By understanding why the various stakeholders need to have a clear picture at the different stages, it thus brings out the effectiveness of the program.

Adapted from the article “Eleven Reasons Why Training and Development Fails... and what you can do about it” by Drs Jack J. Phillips & Patti P. Phillips at the ROI Institute, the Business Evaluation Centre will be featuring a mini-series on this topic, sharing a new point each week. Make sure to catch the weekly update every Monday!


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